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Two years after opening the world’s first cashier-less convenience store, Amazon has expanded on its concept, opening a larger-format cashier-less grocery store.  Strategy Analytics conducted a consumer-focused evaluation of the Amazon Go Grocery experience, in order to explore iterative improvement of the concept, and how it might revolutionize retail UX.

1.            Amazon Go Grocery UX Evaluation            3

1.1         Registration        3

1.2         Amazon Go App                5

1.3         Entering the Store            6

1.4         In-Store Experience         7

1.5         After-Store Experience and Purchase Confirmation             11

2.            Implications of Expanding Cashier-less Retail         13

2.1         For the User        13

2.2         For the Retailer                 14

3.            Broader Implications       15

4.            Analyst Contacts               16