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Why is Mobile ARPU Declining

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Report Summary:

Mobile ARPU is falling and Mobile Broadband is increasingly competitive. Mobile data traffic has grown dramatically in recent years reaching a current data share of over 25 percent of Total ARPU for many operators. Some are actually seeing data’s share of Total ARPU at over 30 percent. This growth in mobile data has been stimulated dramatically by lower monthly prices and until recently ‘flat rate’ service with virtually unlimited throughput. .

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