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Vodafone Returns to Growth as European Mobile Decline Softens



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Report Summary:

Vodafone’s return to organic service revenue growth in Q1 2015 has been built on a recovering European market. This has been enabled by a better user experience delivered by faster networks, larger devices, and more relevant service plans. However, as smartphone penetration passes 50% in the region, converting the next wave of users to 4G services, while maintaining the revenue recovery, will be a significant undertaking.

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