Mobile_OperatorsService Providers

Service Providers

Vodafone Gives UK Brand an Overhaul, Launching 5G with Speed-based Price Tiers

Report Summary:

Vodafone UK’s 5G launch has brought speed-based unlimited data plan tiers to the UK for the first time, with the added consumer benefit of no price premiums for 5G. The ROI is built on the assumptions that the simplified unlimited plans will drive adoption, that additional revenue streams can be unlocked (FWA, IOT, enterprise), both underpinned by a much lower unit cost of 5G data. Speed tiers have worked well in Finland and Switzerland, though benefit from all operators taking this approach. Will they survive in the UK market where we will see a wider range of pricing options from Vodafone’s rivals?
Table of Contents

Vodafone Gives Boost to UK Brand with Unlimited Data and No 5G Premium
5G Content Is Still at an Early Stage of Development
Setting Sights on a 5G Return on Investment
Are Price Tiers Prone to Collapse?
How Can We Help You?

For more information about our services please contact us or email


  • This report is available for individual purchase.
  • US and global visitors can buy this report for $1399.
  • UK visitors will be charged £1000.
    Add a one hour briefing with an expert Analyst $1000 ( £820 for UK visitors). This briefing will be scheduled at a mutually convenient time and provide both further depth and clarity on the report topic. A Q&A session will be included.

Service Subscription

  • Access this report as part of a service subscription
  • Benefits of a service subscription:
    • Access to industry leading analysts
    • Both current and historical repository of research
    • Timely updates to forecasts, market share, market sizing, and trendsEtc.

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message:

please enter captcha from left