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Vodafone Gives UK Brand an Overhaul, Launching 5G with Speed-based Price Tiers




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Report Summary:

Vodafone UK’s 5G launch has brought speed-based unlimited data plan tiers to the UK for the first time, with the added consumer benefit of no price premiums for 5G. The ROI is built on the assumptions that the simplified unlimited plans will drive adoption, that additional revenue streams can be unlocked (FWA, IOT, enterprise), both underpinned by a much lower unit cost of 5G data. Speed tiers have worked well in Finland and Switzerland, though benefit from all operators taking this approach. Will they survive in the UK market where we will see a wider range of pricing options from Vodafone’s rivals?

Table of Contents

Vodafone Gives Boost to UK Brand with Unlimited Data and No 5G Premium
5G Content Is Still at an Early Stage of Development
Setting Sights on a 5G Return on Investment
Are Price Tiers Prone to Collapse?
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