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US Wireless Outlook: Can T-Mobile and Sprint Disrupt AT&T and Verizon Wireless?

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Report Summary:

The US wireless market has entered into a new phase, evolving from voice to text to data and now to constant connectivity and what you do with it. While growth has slowed, nearly 100 million wireless connections will be added through 2020, driving a 0.2% growth in wireless service revenue.  Verizon Wireless and AT&T are diversifying their revenue streams but will remain strong leaders, even as challengers T-Mobile USA and Sprint gain ground.

Table of Contents

1. Executive Summary 
2. US Wireless Competitive Landscape 
2.1 Tier One Carriers: Defending, Diversifying, Diverging, Challenging 
2.1.1 Verizon Wireless: Quality of Network, Wireless Ecosystem Growth 
2.1.2 AT&T: Diversifying but not losing grip in US wireless 
2.1.3 T-Mobile: The Un-carrier continues to challenge, ownership still likely to change 
2.1.4 Sprint: Forging a Comeback after Struggling with Network Improvements and Bolder Plans 
2.2 Other Players 
2.2.1 Dish: Spectrum without a Network
2.2.2 Google
2.2.3 Vodafone Americas
2.2.4 Tracfone and its Sub-brands 
2.2.5 Cable MSOs
2.2.6 “Wi-Fi-first” MVNOs
2.2.7 MVNOs Focused on VAS as a Differentiator
2.2.8 Segmentation Focused MVNOs 
2.2.9 Other MVNOS 
3. US Wireless Growth Prospects: Five Year Outlook 
3.1 US wireless subscriptions still have room to grow
3.2 Market Share: Status quo to continue as top four carriers remain strong 
3.3 Gross Adds and Churn Key to Strength of Verizon Wireless and AT&T
3.4 US wireless service revenues: little growth, but no decline
3.5 Equipment Installment Plans Grow in Dominance: Impact Upgrades, Revenues, CPGA
3.6 Summary
4. Appendix
4.1 Summary of Network/technology focus of the Tier 1 carriers in 2015
4.1.1 Verizon Wireless
4.1.2 AT&T Mobility
4.1.3 T-Mobile USA
4.1.4 Sprint 
4.2 Key Trend Summary 
4.2.1 Network strategies and trends: LTE gap narrowing, Network Quality and Coverage are Crucial 
4.2.2 Business strategies: Finding growth in a mature, competitive market with platform plays, target segments, new approaches 

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