Mobile_OperatorsService Providers

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Author: Phil Kendall
Publication Date: Dec 23 2014
Pages: 4
Report Type: Insight, Word
Service Providers

Top Ten Wireless Service Trends for 2015 Improving the Outlook for Mobile Operators

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Report Summary:

The mobile operator community will exit 2014 with something of a whimper as revenue growth vanished in Q3 and competitive intensity remains high. Investment in LTE will boost capacity in the market in 2015, but operators will need to work hard to monetize this and escape from their current trough. Customization, flexibility and customer engagement will be key to converting new users to data plans and upselling existing users to higher-value offers. This insight outlines key trends which will impact data plan evolution and innovation in 2015.

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