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Three UK Using 5G Spectrum Advantage to Target Home Broadband Market




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Report Summary:

Three UK’s large spectrum holdings give it a distinct advantage in the 5G market today, its 5G home broadband service allowing it to finally move beyond its mobile-only roots in a meaningful way. Customers are responding well so far to the faster, more reliable, hassle-free broadband value proposition. However, it will need to work hard to create a position in a highly bundled residential broadband market.

Table of Contents

Three Home Broadband Maximizing 5G Spectrum Advantage
Complete Site Upgrades Happening in 1-2 Days
Three Will Need to Work Hard to Build a Strong Marketing Story Around the Broadband-Only Household

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