Service Providers

Telefonica AURA Puts AI at the Center of Customer Engagement




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Report Summary:

Telefonica’s AURA cognitive intelligence platform is a strong move to redefine how service providers engage with their customers and put the customer in control of their services, their usage profiles and their data. Individual elements of AURA are not unique, but the complete package is significantly ahead of most service provider customer care and service platforms. It represents a solid step in improving customer satisfaction and loyalty, and growing the trust that customers have in their service provider.




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