Mobile_OperatorsService Providers

Ask the author
Author: Richard Guppy
Publication Date: Jul 25 2017
Pages: 8
Report Type: Insight, Word
Service Providers

Insight: Telefonica's 5 Years Of Fusion Convergence: Stabilizer Or Accelerant?

Available to Clients Only

This report is available to Strategy Analytics clients only.

Become a Client

Strategy Analytics is a leader in supporting companies across the planning lifecycle through a range of research solutions. Please contact us to learn more about the benefits of becoming a client.

Contact Us

Report Summary:

Telefonica’s convergent ‘Fusion’ proposition is 5 years old.  This Insight explores the strategies, costs and benefits of Fusion, identifying key issues for any operator deploying or considering a convergent proposition which includes premium content.

Table of Contents

1. Setting The Scene
   TEF launched Fusion in 2012 As A Quad-Play Proposition
   Fusion’s purpose was to respond to growing mobile competition
2. The Outcome
   TEF has continuously pushed Fusion up-market
   Fusion KPI look good
   But, TEF revenues in Spain have remained flat
   TEF cancels Fusion without TV
3. Conclusion And Implications
   Convergence has been effective in defending TEF’s incumbency in Spain
   There is no major revenue up-swing associated with TEF’s convergence in Spain
   Convergence costs are impacting EBITDA
   Fusion is a strategic enabler for TEF to sustain its dominant home market position
4. Open Issues For Further Consideration

For more information about our services please contact us or email

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message: