Disappointing engagement by developers, entrepreneurs and start-ups in advanced network capabilities (e.g. 5G and edge) has led telcos to double down on luring start-ups and expand their open innovation efforts. On the 28th April 2022, an open innovation alliance, called Alaian, was created by Bouygues Telecom, Cellnex, KPN, MTN, Telefónica and WINDTRE. In March 2022 T-Mobile USA launched 5G Forward an initiative to attract developers. This insight describes the objectives of these initiatives and provides Strategy Analytics opinion on their potential to succeed, and whether CSPs like AT&T, Deutsche Telekom, Orange, SK Telecom, Verizon, and Vodafone should follow.