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Service Providers

Tablet Mobile Broadband Subscriptions to Grow 5x in Five Years

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Report Summary:

Tablets still represent only a small portion of the mobile market, yet they are increasingly becoming a key contributor to operator performance metrics. While mobile broadband subscriptions on tablets represent only 10% of the total tablet installed base and only 0.6% of total mobile subscriptions in 2013, they represent a significant source of net additions growth in markets such as the US and Australia. Strategy Analytics forecasts global mobile tablet subscriptions will grow more than 5x from 45 million in 2013 to 247 million in 2018, contributing US$26 billion to operator service revenues in 2018 and generating over five million Terabytes of mobile data traffic. LTE—along with favorable data plans—is the biggest driver of tablet subscription growth, with 77% CAGR from 2013-2018.

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