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Service Providers

STC's Jawwy and ItsOn: Targeting Millennials with Digital Experience

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Report Summary:

Communications Service Providers (CSPs) are struggling to reach and retain digitally savvy consumers and create more loyal, satisfied customers who will act as fans and ambassadors for the brand. Strategy Analytics examines customer digital engagement transformation challenges, drivers and approaches, with learnings from STC’s Jawwy brand in Saudi Arabia and their solutions provider ItsOn. 

Table of Contents

1.            Executive Summary       

2.            Becoming a Digital Service Provider (DSP)            

2.1          Why the focus on becoming a DSP?        

2.2          Successful DSPs start by looking first at end user experience      

2.3          Keys for consumer digital engagement 

2.4          Pulling customers into digital engagement: Migrating more of the customer base to digital          

2.5          Approaches to developing Digital Experience     

3.            Jawwy: A Fully Digital Sub-Brand to Solve Millenials’ Pain Points

3.1          Why a Digital Sub-Brand? STC Goals in Launching Jawwy               

3.2          The Digital Journey on Jawwy    

3.3          Brief Technical Overview: How it Works

3.4          Early Results      

4.            Summary and Recommendations            

4.1          Recommendations          

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