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Sky Mobile Shakes Up UK Quad-Play Market

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Report Summary:

Sky’s new mobile service, which it is pitching as the “UK’s most flexible mobile service”, has some interesting pricing features and service enhancements that will force the multi-play competition to revisit their own offers. Based on adoption rates at other triple-play providers entering the mobile market, Sky can expect a 6-8% share of the postpaid market by end 2018. The competition will need to revisit shared family data plans and review their TV offerings or risk higher market share losses.

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