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Shared Data Plans from Verizon Wireless "Shifting the Way We Sell Wireless"

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Report Summary:

Operators such as Rogers Wireless in Canada and Orange in a number of European markets have offered for more than a year now plans that allow multiple devices—such as a tablet and a smartphone—to share a data allocation on a single plan, aiming to encourage users to activate mobile data on their tablets. In the US, where family plans that share voice minutes are popular, leading operators Verizon Wireless and AT&T have been indicating for quite some time that they would move to offer shared data plans but had revealed little detail. On 12 June 2102, Verizon Wireless unveiled its new “Share Everything” plans, offering some new innovative twists to the concept of shared data plans. More than launching just a new shared data plan, in restructuring its pricing plans Verizon Wireless is “shifting the way we sell wireless.”

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