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Preparing for LTE in China Chinese consumers desire high speed but the expectation should be managed carefully

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Report Summary:

With LTE trials and spectrum allocation underway in China, operators, vendors and regulators need to understand how to position LTE to drive uptake once networks are commercially launched. There is strong consumer interest in China for faster services enabled by LTE and relatively high awareness of 4G LTE, as shown in surveys conducted in China that indicate mobile phone users are interested and willing to pay for faster speed. Strategy Analytics reviews survey results and highlights the opportunities for operators to create service differentiation and revenue growth with LTE, but cautions that operators will need to carefully manage consumer expectations address consumer perceptions and motivations to drive mass market adoption of LTE.

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