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Author: Tom Elliott
Publication Date: Dec 15 2011
Pages: 5
Report Type: Insight, Word
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Oranges Facebook Phones Tap Developing World Social Network Demand

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Report Summary:

On 16 November 2011 Orange announced three new handsets, manufactured by Alcatel, which feature a dedicated Facebook hard key and what Orange describes as “deep Facebook integration” into applications. The phones will be available in both developed and developing countries within the Orange footprint, and range in price from EUR 40 to EUR 100 before taxes and subsidies. Consumer interviews recently conducted by Strategy Analytics in five developing countries confirm the overwhelming importance of social networking in general and Facebook in particular, but also suggest that the mobile phone is not always the preferred platform. The Facebook-optimized Orange handsets – as well as a much-rumoured Facebook-HTC device – may improve the mobile Facebook experience, but screen size and navigational constraints remain issues.

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