Mobile_OperatorsService Providers

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Author: Jason Blackwell
Publication Date: Jul 25 2011
Pages: 16
Report Type: Forecast and Outlook

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Service Providers

Multiplay Services Forecast



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Report Summary:

With more than twelve years of history behind it, Multiplay bundling can hardly be considered a novel marketing concept. The notion of bundling began as the simple unified presentation of bills for two or more services sourced from the same provider (Fixed Phone + Internet, Fixed Phone + TV, Internet + TV, etc). Today it is widely viewed as a key customer retention and churn mitigation tool in the Service Provider arsenal. This report provides subscriber forecasts (2010-2016) for Double Play, Triple and Quad Play in ten countries, including Austria, France, Germany, Italy, Netherlands, Spain, UK, China, Japan and the US.

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