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Monetization Tool or Variant of Device Subsidy - Sponsored Data Program in China



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Report Summary:

While all three Chinese mobile operators have been actively working on sponsored data programs, sponsored data is still a very small piece in their overall businesses. Chinese operators are now developing models of bundling free data with device purchase, to accelerate the migration to 4G, in effect using sponsored data as a new type of device subsidy rather than just a tool for monetizing data.    



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