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Author: Phil Kendall
Publication Date: Sep 26 2018
Pages: 5
Report Type: Insight, Word

 Service Providers



India & US Drive Wireless Churn to Lowest Level This Decade



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Report Summary:

At 2.8% per month in Q2 2018, overall churn in the wireless industry reached its lowest level since Q1 2009, driven by continued strong performance in postpaid churn and a prepaid churn level not seen since 2007. India and the US have seen strong churn improvements in 2018 as a new ‘post-Jio’ landscape stabilizes in India and as T-Mobile and Sprint continue postpaid gains in the US. Loyalty incentives, exclusives and freebies feature in many service providers’ retention strategies, though the biggest churn wins come in the area of empowering customer self-service through digital account management tools and through multi play service bundling.

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