Mobile_OperatorsService Providers

Service Providers

French Consumer Attitudes on Churn Pricing and 4G Comparing Orange SFR Bouygues and Free

Please contact us to discuss pricing Contact Us

Report Summary:

Strategy Analytics web-based consumer surveys among mobile phone owners in France compared Orange, SFR, Bouygues and Free based on subscriber attitudes on service provider selection, churn intent, 4G motivations, data pricing preferences, Wi-Fi use and inhibitors. The analysis also views differences by carrier on user information such as household size and income levels, mobile spend and usage of a range of mobile services, such as OTT voice and text versus use of the operator’s text and voice services. Key findings show:
  • Free’s low pricing results in over 60% of its customers spending less than €7.50 per month, with average spend less than half the French average;
  • Free’s customer have a lower frequency of use across many communications and basic VAS services, while Orange and SFR customers are more likely to use OTT voice/video services. Bouygues’s customers showed the highest frequency of browsing use.
  • Modest variations in how customers want data caps to be managed, with Bouygues and Free users more interested in “free options” (throttling or unlimited data) and Orange and SFR customers more open to buying additional data bundles.

For more information about our services please contact us or email


  • This report is available for individual purchase.
  • US and global visitors can buy this report for $1399.
  • UK visitors will be charged £1000.
    Add a one hour briefing with an expert Analyst $1000 ( £820 for UK visitors). This briefing will be scheduled at a mutually convenient time and provide both further depth and clarity on the report topic. A Q&A session will be included.

Service Subscription

  • Access this report as part of a service subscription
  • Benefits of a service subscription:
    • Access to industry leading analysts
    • Both current and historical repository of research
    • Timely updates to forecasts, market share, market sizing, and trendsEtc.

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message:

please enter captcha from left