Mobile_OperatorsService Providers

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Author: Phil Kendall
Publication Date: May 29 2012
Pages: 4
Report Type: Insight, Word
Service Providers

Free Mobile Rocks French Market in Q1



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Report Summary:

Free Mobile’s launch in January has produced some of the best new-entrant results that Europe has seen, with a significant volume of switching away from the incumbent operators and an impressive 4% market share. Mobile service revenues will fall 6% in 2012 in France, with no operator (or MVNO) immune from Free’s impact. For the remainder of 2012, Strategy Analytics expects to see increased focus on quad-play offers and low-cost SIM-only plans, with further adjustments in traditional postpaid pricing and a greater separation of service contract and handset repayment in lower-value plans. We believe Free Mobile will struggle to maintain its rates of growth, with its high-profile launch having already unlocked many of the switchers in the market.

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