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Facebook Takes Swipe At $3.5 B Mobile Search Advertising And $3 B Mobile VoIP Opportunities



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Report Summary:

During January 2013 Facebook introduced its Graph Search function and also implemented VoIP into its Facebook Mobile application for iOS in the US. Strategy Analytics expects both enhancements to increase the stickiness of Facebook with end-users. Furthermore, Strategy Analytics believes that over the longer term Facebook will evolve and monetize its Graph search function through advertising revenue. Not surprisingly, the potential losers will be OTT communication app providers, mobile operators and search companies, such as Google and Microsoft.

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