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EXECUTIVE SUMMARY 5G Positioning and Pricing Strategies: Driving to 5G Success

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Report Summary:

As 5G is becoming a commercial reality in multiple lead markets, the question of how it should be positioned, packaged and priced will be critical in building competitive 5G propositions.

This is the executive summary of a report sponsored by MATRIXX Software.

Download the full Strategy Analytics report at to discover the results from end-user study groups and operator interviews, undertaken to answer a fundamental question: Are Telcos getting 5G right? Learn:

  • How to build a 5G proposition to drive uptake, demand and profitability
  • What consumers want from 5G services
  • Where the opportunities and challenges are for operators, including content, unlimited data, enterprise offerings, network slicing, digital engagement, IoT etc.
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How do you make a return on the large investments into mobile infrastructure required for 5G? How do you meet consumers requirements for a better service whilst being sensitive to price changes? And how do vendors present their value proposition to gaining a worthwhile share of the market?

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