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Driving Mobile Data Monetization Consumer Preferences & Operator Examples

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Report Summary:

Strategy Analytics’ Wireless Operator Strategies team explores pricing plan evolution and innovation, with analysis of recent consumer surveys and examples from multiple global markets. Many mobile operators are struggling to maintain ARPUs and margins, and grow revenues, subscriptions and market share in the face of cut-throat pricing competition-what pricing approaches will resonate best with different consumer segments? How have operators been shifting their pricing to address threats from OTT Players and maximize opportunities with LTE? We will highlight end-user sentiment towards different pricing models, from current offers such as shared data, day passes and unlimited voice/text to new pricing models such as VAS bundles, personalization and ‘comes with data’, supplemented with case studies from the world’s most successful operators for data value creation.

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