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Author: Arleen Denque
Co Authors: Matt Hester, Joy Ganvik
Publication Date: May 13 2020
Pages: 38
Report Type: Webinar Replay

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Covid-19 Tracking Changing Consumer Behaviors and Implications for Brands - US, UK and China

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Report Summary:

Strategy Analytics shares our analysis and insights on the changing consumer attitudes and expectations about covid-19 impact on consumer life and technology purchases. Additionally, we evaluate how users perceptions of key brand groups have changed in the US, UK and China based on how they have handled the pandemic. Two waves of online surveys with national representative samples of adults were conducted March 21-24 and April 21=25.

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