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Covid-19 Tracking Changing Consumer Behaviors and Implications for Brands - US, UK and China

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Report Summary:

Strategy Analytics shares our analysis and insights on the changing consumer attitudes and expectations about covid-19 impact on consumer life and technology purchases. Additionally, we evaluate how users perceptions of key brand groups have changed  in the US, UK and China based on how they have handled the pandemic.  Two waves of online surveys with national representative samples of adults were conducted March 21-24 and April 21=25.

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Covid-19 is the largest global disrupter we've seen in generations. In times of uncertainty comes opportunity, which means winners and losers. What will it mean for your company? How are your users and consumers changing their behavior? And just what will the post-coronavirus market landscape look like?

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