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COVID-19 Impact on Potential 5G Upgrades: UK Consumer Survey Analysis



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Report Summary:

The UK has been one of the more dynamic 5G markets in Europe, with competitive offerings from all four operators and a growing number of MVNOs. 5G growth to date has been weak, with the added challenge of how to increase subscriber uptake as the impacts of the COVID-19 pandemic have shifted consumer sentiment and purchase behavior.
 
Strategy Analytics has conducted surveys to assess how consumers have responded to the pandemic  and it influence on consumer plans to upgrade to 5G and which consumers are most likely to churn.

Table of Contents

  • 5G Uptake in the UK: COVID-19 has slowed but not stalled consumer plans to adopt 5G 
  • During the pandemic, consumers have increased connectivity related activities
  • Purchase intent impact of COVID-19: smartphones, computers, upgrade to 5G mobile service
  • Risk of churn due to COVID-19
  • 5G service upgrade plans among likely and not likely to churn subscribers
  • Implications: Survey results key takeaways of Impact of the COVID-19 pandemic on consumer 5G upgrades in the UK

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