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Author: Phil Kendall
Co Author: Jason Blackwell
Publication Date: Dec 02 2016
Pages: 12
Report Type: Report, Word
Service Providers

AT&T Aims to Create New "Market of One" to Rise Above Competition

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Report Summary:

AT&T is differentiating itself in the US consumer market with its own approach to convergence, with an emphasis on entertainment and a growing focus on consumer experience.  The aim is to “create a category of one” that only AT&T can provide, by leveraging networks, devices, and content in a converged ecosystem.  In this report, Strategy Analytics examines the evolving consumer strategy of AT&T.  

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