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Service Providers

4G Catalyst for 48 Growth in Mobile Data Traffic in 2014



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Report Summary:

While the era of global cellular data traffic volumes doubling year-on-year is now firmly behind us, the medium-term growth prospect for data use remain strong. Smartphones are driving data traffic growth today, supported by 4G’s push into the mass market in many countries, though tablets and other consumer electronics devices will make more significant contributions through 2018. Cellular networks will carry 56 Exabytes of data traffic in 2018, provided operators can deliver on extending connectivity into new device categories and new user segments. Shared data plans, small data bundles, free social network access, and more device-optimized data options will all help to stimulate data adoption and boost operator value.

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