Postpaid pricing remains as competitive as ever in the US market. With unlimited voice, text and data plans now widely available, wireless service providers have adopted a strong focus on value-add differentiation and a tiered unlimited plan structure. T-Mobile’s value add tops out at $1,550 per annum for a single line, or over $5,150 for a family of four, significantly higher than its rivals. While not all the value add offers will appeal to each subscriber, the savvy consumer can unlock significant value with the T-Mobile unlimited plans.
This report has been published with inputs from T-Mobile US.