Competitive dynamics between Verizon, AT&T, T-Mobile and Sprint, and a transition away from subsidies to EIP and device leasing will result in a 2% decline in retail service revenue in the US wireless market in 2016. T-Mobile continues to outperform the market: it surpassed Sprint in retail subscriptions in 2015 and will do so in retail service revenue in 2016.
This report provides 5-year forecasts of US wireless subscriptions, revenue, churn, prepaid & postpaid volumes, and acquisition and upgrade volumes & end-user spend, with detail for the major carriers.