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US Wireless Market Outlook 2015-2020



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Report Summary:

The US mobile market is dynamic, with 2015 seeing a continued fight for network superiority joined with increased emphasis on customer experience and competitive plans for both high and low ends of the market as well as attempts to retain and shift the core subscriber base at each of the top 4 carriers.  Strategy Analytics predicts that there will be 4% compound annual growth in retail subscriptions (excluding consumer electronics) over the next five years, with the top 2 carriers maintaining their lead while T-Mobile has surpassed a recovering Sprint. Service revenues will grow at only 0.2% CAGR from 2015-2020, impacted by the growing prevalence of equipment installment plans as well as competitive pricing pressure, but Cost per Gross Add (CPGA) will continue to decline thanks to the lower reliance on subsidies.

This report provides 5-year forecasts US mobile subscriptions, revenue, churn, net and gross additions, average revenue per user, voice traffic, cost per gross add and subsidy spend for the US wireless market with detail for top carriers. This is a slightly revised forecast from the May 2015 version, with two areas updated to reflect most recent market data.

Table of Contents

  • Key Point Conclusions
  • Subscribers by Technology
  • Subscriber Churn by Operator
  • Revenues- Minutes by Operator
  • Prepaid and Postpaid by Operator
  • Cost per Gross Add by Operator

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