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KSFs for 5G Operators - Is a Marketing Strategy Needed?

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Report Summary:

5G networks are the wave of the future. A high percentage of network infrastructure investment will be 5G or ‘5G ready’ in order to gain efficiency and flexibility. The financial impact of the significant Investment required for these new networks is less certain. There is potential for disruption of both revenues and margins. This report explores key issues and risks for competing operators as they move to 5G.
Table of Contents

1. 5G Key Success Factors (KSFs) – What is Needed?  
2. Finding a Marketing Strategy  
3. Lessons from 4G transition  
4. Drivers for the 5G Evolution  
5. Challenges for 4G to 5G Transition  
6. Marketing Strategies for 5G – Exploring the Path 

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