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Networks & Service Platforms

The eMBMS Revolution Will Not Be Televised LTE Broadcast More For Data Than Viewers

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Report Summary:

“evolved Multimedia Broadcast Multicast Service” (eMBMS) is a set of features defined in 3GPP LTE standards that gives the mobile network operators (MNOs) the additional capability to broadcast video and other data over 4G networks. Strategy Analytics sees more potential in eMBMS than broadcasting video, and advises stakeholders to focus on ecosystem development rather than being carried away by the technology capability. The success of eMBMS will depend on both the consumer acceptance of its value propositions and the ability of operators to define new business models.

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