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Subscriber Data Management Monetizes Mobile Infrastructure for New Services - Openwave Mobility’s SDM

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Report Summary:

Subscriber Data Management (SDM) has evolved from simply mirroring user profiles across multiple databases to become federated multi-infrastructure and service provider database.  Now it is time for SDM to evolve into a complete virtualized cloud-based platform that supports secure user controlled access for third party cloud services and applications developers.

Openwave Mobility (OWM) has created an SDM platform that allows service providers to monetize subscriber information and recapture value as part of a multi-player ecosystem. OWM is setting a new standard for integrated functionality from an independent player that enables Services Providers to offer ‘SDM as a Service’

Table of Contents

Situation: Other Parties are Monetizing Mobile Network Operators’ (MNO’s) Subscriber information.

Subscriber Data Management (SDM) is more than a User Database

SDM has become an Integrated Information Resource

Critical Software Platform Requirements for SDM

1. Interoperability between all legacy and open platforms is imperative

2. SDM platform must mediate user information securely with strong personal privacy controls between multiple highly security conscious players

3. SDM platform should be able to integrate immediately with all elements of the service provider infrastructure

SDM enables subscriber awareness for third party apps


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