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Networks & Service Platforms

On Device Customer Engagement Putting Policy and Analytics in the Hands of the Mobile User

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Report Summary:

Consumers want more control and customization of their mobile services. ‘Policy Engagement’ refers to solutions that enable new pricing options and user control by extending the Policy Control and Charging (PCC) capabilities of the mobile network to the user to drive customer engagement to a new level. With Policy Engagement, operators have an opportunity to become a partner with their customers as a value added provider of a curated, customized experience that puts the user in control. Numerous vendors are involved in the PCC ecosystem and enable elements of policy engagement. Strategy Analytics has looked at five vendors: Openwave Mobility, ItsOn, Alcatel-Lucent, Openet and Opera Software.

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