Mobile_Broadband_TechnologiesNetworks Service Platforms

Networks & Service Platforms

Mining and Monetizing Customer Information Opportunity for Wireless Carriers



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Report Summary:

Operators are sitting on a gold mine of customer information. This presentation looks at the challenges and opportunities to mine and monetize customer data using big data analytics. How are leading operators creating new business opportunities with customer data, both to monetize data traffic on their own networks and to help marketers engage with their customers? What are the use cases as well as the privacy challenges for customer information?

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