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How Can China Mobile's RCS Service Gather Momentum in the Competitive Market?

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Report Summary:

China Mobile will launch commercial RCS services in 2018. They will provide heavy subsidies to push RCS capable device development and attract customers. But China’s mobile IM market has been dominated by WeChat. How can China Mobile’s RCS service gain momentum? Strategies Analytics believes the enterprise market and video ring back tone application represent new opportunities.

Table of Contents

China Mobile Will Launch Commercial RCS service in 2018
Video RBT as a Bright Spot  
Can the Enterprise Market Be an Opportunity for China Mobile’s RCS Service?

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