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Multi-Device Mobile Data Plans Connecting the Consumer with Smartphone Tablet Laptop and (or) other Devices
As new types of mobile broadband devices emerge, operators have begun to launch specific data plans to target consumers adopting multiple devices. This report examines what types of plans have been launched to date, and the trend toward multi-SIM plans that is emerging. Consumer interest in a single plan to connect multiple devices, as well as use of smartphone tethering and portable Mobile WiFI hotspots is high, supporting moves to pricing plans to bundle data for multiple devices on one plan. Surveys show over 60% of smartphone owners are interested in a single, shared data plan to connect multiple devices, with even higher interest among those who own multiple devices already. The report analyses and compares consumer survey responses from smartphone owners in the US, France, Germany, Spain, UK, and China.