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Monetizing 4G LTE Evolution of Pricing & Go-to-Market Strategies
With the number of commercial LTE deployments around the globe approaching 200, the LTE ecosystem is well underway, yet many operators are still struggling to develop better strategies to monetize their new network investments. Adjusting pricing strategies to fit the IP-centric world where voice and text revenues are declining and to create consumer-centric service packaging that adds value and generates revenue is essential for monetizing LTE. This report looks at how a number of LTE providers have evolved their pricing approaches and provides an outlook for LTE pricing trends and new approaches. Strategy Analytics provides recommendations for both defenders and challengers as they develop and evolve LTE pricing approaches aimed to address multiple strategic objectives.