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Author: Phil Kendall

Publication Date: Jun 22 2015

Pages: 4

Report Type: Insight, Word

 Mobile Operators

77% Mobile Data Traffic Growth in Q1 as Emerging Market Momentum Builds

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Report Summary:

Strategies to stimulate mobile data traffic, including faster networks, larger data bundles, shared data plans and content bundling, are producing solid results, with Q1 2015 traffic growth rates at a three-year high. However, the boost to traffic growth rates has not reversed the slowing growth in mobile data revenue and operators in developed markets experiencing a slow-down in traffic growth may want to look to emerging markets for ideas on unlocking end-user data usage and spend in more cost-conscious segments.

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