Author: David Macqueen


Publication Date: Aug 06 2018


Pages: 34


Report Type: Report, Word



 Virtual Reality Ecosystem

Dedicated AR Devices - Market and Outlook




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Report Summary:

Dedicated AR devices such as Google Glass, Microsoft HoloLens and the Lenovo Mirage AR are gaining traction and generating hype. Despite this, the market in 2017 remained in the hundreds of thousands of shipments. Is the hype justified? How will this market evolve? What will drive it into the hands of consumers – and into the millions of shipments? And who will be the winners in this rapidly evolving space?

Table of Contents

1.    Executive Summary
2.    Introduction
2.1    Defining AR
2.1.1    Differences from VR
2.1.2    Dedicated AR Devices
3.    Categories of Dedicated AR Devices
3.1    Slot-in AR
3.2    Monocular AR
3.3    Binocular AR
4.    AR Use Cases & Examples
4.1    Games
4.2    Social & Communication
4.3    Advertising & Marketing
4.4    Navigation & Point of Interest
4.5    Visual Search & Object of Interest
4.6    Visualisation
4.7    Instructional
4.8    Translation
5.    Back to the Future: AR from 1942 to Present Day
5.1    Before 2013: Mostly Military
5.2    2013: Glass Shatters
5.3    2014 & 2015: AR Moves to the Smartphone
5.4    2016: Pokémon GO Makes Headlines, HoloLens Delivers for Enterprise
5.5    2017: AR Moves Mainstream
5.6    Historical Market Data 2013-2017
6.    The Future of AR
6.1    Challenges
6.1.1    Hardware Price
6.1.2    Lenses
6.1.3    “Wearability”
6.2    Driving Adoption of AR
6.2.1    AR in Media
6.2.2    AR in the Workplace
6.2.3    AR in Education
6.2.1    AR on Smartphones
6.2.2    The Potential Impact of Apple
6.3    Market Forecast 2018-2023
6.3.1    Form Factor Winners
6.3.2    Mapping the Future
6.4    Longer Term Scenarios
7.    Conclusions
8.    How Can We Help You?

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