Key Questions answered by this service:

  • What is the competitive environment like in VR?
  • How do different devices compare?
  • Where does the opportunity lie in VR hardware?
  • Which devices will drive regional and global sales?
  • Where does the opportunity lie in content and apps?
  • What content will drive device sales? Video, gaming or something else?
  • What is the revenue and advertising opportunity around VR content?
  • What is the competitive environment like in VR?
  • How do different devices compare?
  • What do consumers think about VR?
  • What content and devices are they using?
  • What are the top VR software development kits?
  • Which media companies can I partner with?
VRE Service Icon

About Virtual and Augmented Reality



Everything you need to know about Virtual and Augmented Reality.

Full ecosystem coverage, including demand and supply side research. Virtual and Augmented Reality (VAR) tracks the virtual reality market ecosystem across devices, networks and content. Reports include:

  • Consumer applications and media usage forecasts
  • Enterprise applications qualitative insights
  • OEM vendor analysis and competitive positioning
  • Media company investment in VR content
  • Device forecasts
VAR tracks consumer & enterprise trends and use-cases:

  • Buyer behaviour, emerging consumer behaviours, and brand preferences
  • Enterprise use cases by vertical
VR_AR_Ecosystem