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Author: Phil Kendall
Co Authors: David MacQueen, Kevin Nolan
 Publication Date: Sep 12 2019
Pages: 17
 Report Type: Report, Word

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LG Uplus Looks for 5G Differentiation Through AR and VR Service Portfolio



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Report Summary:

LG Uplus enjoys a 5G market share 9 percentage points higher than its overall retail market share. In a highly competitive market where differentiation on network quality and pricing is difficult, the operator has succeeded with a strong focus on AR and VR content as both a compelling use case for B2C 5G services and as a source of content exclusivity. This report covers LG Uplus’s 5G network and service strategy and market execution, based on Strategy Analytics’ meetings with senior executives, and identifies key lessons for success for 5G operators. 


Table of Contents

1. South Korea 4G and 5G Market Status
  1.1 Overview of Market Structure and 4G Adoption
  1.2 5G Launch Overview and Early Growth
2. LG Uplus 5G Service Launch Strategy and Market Impact
  2.1 LG Uplus 5G Pricing and Portfolio Approach
  2.2 VR & AR Content as a Platform for Service Differentiation
  2.3 LG Uplus Multi-view Broadcasting and Immersive Media
    2.3.1 U+ Pro Baseball and U+ Golf
    2.3.2 U+ Idol Live
    2.3.3 U+ AR
    2.3.4 U+ VR
  2.4 Competitiveness of VR & AR Offerings
    2.4.1 Overall Competitiveness of AR & VR
  2.5 User Experience of VR/AR Services
  2.6 5G Market Impact and Usage Patterns
3. LG Uplus 5G Network Deployment, Evolution and Performance
  3.1 Overview of 5G Network Status and Strategy
  3.2 5G Network Performance and Deployment Challenges
  3.3 5G Network Feature Roadmap
4. LG Uplus 5G Positioning: Lessons for Operators
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