tv_streaming_platformsTV Streaming Platforms

TV Streaming Platforms

The Complexities of the Multi-Device Connected TV Household



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Report Summary:

Households are purchasing and owning ever more connected TV devices, as our quarterly updates demonstrate. Many service providers, content players, apps developers and advertisers are also keen to understand how to assess the CTV device population and its impact on user choice and behaviour as they evolve. This Insight discusses an approach to modelling connected TV ownership and identifies issues for further research.
Table of Contents

Introduction
Multiple Device Ownership
Questions of Usage
Issues for Further Research

Exhibits:
Connected TV Devices Installed - UK, 2020
CTV Device Ownership and Households - UK, 2020
Households Using TV Streaming Platforms - UK, 2020
TV Streaming Platforms - UK Household Penetration 2009-21
Households Using TV Streaming Platforms in the UK

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