tv_streaming_platformsTV Streaming Platforms

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Author: David Watkins
Co Authors: Edouard Bouffenie, Chirag Upadhyay
Publication Date: Dec 07 2021
Pages: 15
Report Type: Metrics, Excel
TV Streaming Platforms

Western Europe TV Streaming Platform and Vendor Market Share : Q3 2021



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Report Summary:

Western Europe shipments of Connected TV Devices fell by 8% year-over-year in Q3 2021 to 12.35 million units. Smart TV shipments declined by 20% as unfavorable comparisons with the record breaking demand levels of Q3 2020 were accentuated by rising TV retail prices. Shipments of streaming media players also fell by 2% while game console demand was strong at +20% as PS5 and Xbox Series X/S growth was more than enough to offset the decline in Nintendo Switch sales. The overall installed base of connected TV devices reached 249.1 million units by the end of the quarter and the smart TV share of the base increased slightly to 59%. From a streaming platform perspective, Tizen just managed to maintain its position as the leading OS shipped in Q3 closely followed by Fire TV and Android TV.

 

 

This report provides quarterly shipment and installed base vendor shares Globally across the  Connected TV Device categories of Smart TVs, IP-enabled Game Consoles and Digital Media Streamers. The report also provides market shares by operating system for Smart TVs and the wider Connected TV landscape. It is a valuable tool for all stakeholders who want to track the Connected TV Device footprint of the world's major Consumer Electronics brands.

 

  Publication Date   November 2021

 

  Next update of this report due to be published in February 2022


Table of Contents

1. Title
2. Contents
3. Introduction
4. Analysis
5. Charts
6. Pivot Table
7. Platform Shares
8. Vendor Shares
9. Smart TV
10. Game Consoles
11. Digital Media Streamer
12. Definitions
13. Methodology
14. Contacts
15. Flatfile
 

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