tv_streaming_platformsTV Streaming Platforms

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Author: David Watkins
Co Authors: Edouard Bouffenie, Chirag Upadhyay
Publication Date: Dec 03 2021
Pages: 15
Report Type: Metrics, Excel
TV Streaming Platforms

North America TV Streaming Platform and Vendor Market Share : Q3 2021

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Report Summary:

North America shipments of Connected TV Devices fell by 23% year-over-year in Q3 2021 to 22.85 million units. Smart TV shipments declined by 29% as unfavorable comparisons with the record breaking demand levels of Q3 2020 were accentuated by rising TV retail prices. Shipments of streaming media players also fell by more than 20% while game console demand was flat as PS5 growth was offset by a significant decline in Nintendo Switch sales. The overall installed base of connected TV devices reached 400 million units by the end of the quarter and the smart TV share of the base increased slightly to 47%. The global component shortage is starting to weigh more heavily on the market and several brands are revising their full year shipment targets downwards as a result of weakening consumer demand and rising raw material and transport costs.


This report provides quarterly shipment and installed base vendor shares Globally across the  Connected TV Device categories of Smart TVs, IP-enabled Game Consoles and Digital Media Streamers. The report also provides market shares by operating system for Smart TVs and the wider Connected TV landscape. It is a valuable tool for all stakeholders who want to track the Connected TV Device footprint of the world's major Consumer Electronics brands.


  Publication Date   November 2021


  Next update of this report due to be published in February 2022

Table of Contents

1. Title
2. Contents
3. Introduction
4. Analysis
5. Charts
6. Pivot Table
7. Platform Shares
8. Vendor Shares
9. Smart TV
10. Game Consoles
11. Digital Media Streamer
12. Definitions
13. Methodology
14. Contacts
15. Flatfile

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