The North American market for connected TV devices continued to contract in Q2 2022 following the record demand levels during the Covid-19 pandemic. Unit shipments were down 10% year-on-year to 20.5 million although this is still ahead of pre pandemic levels. High inflation and rising energy costs are also weighing heavy on the market as consumers adjust their spending priorities. Supply chain challenges also remain in place stemming from pandemic-related shutdowns in China although this is being balanced out by softening demand.
The report provides quarterly shipment and installed base vendor shares for North America across the three Connected TV Device categories of Smart TVs, IP-Enabled Game Consoles and Digital Media Streamers. The report also provides market shares by operating system for Smart TVs and wider Connected TV landscape. It is a valuable tool for all stakeholders who want to track the Connected TV Device footprint of the world's major Consumer Electronics brands.
Publication Date: September 2022
Next update of this report due to be published in November 2022