tv_streaming_platformsTV Streaming Platforms

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Author: David Watkins
Co Authors: Edouard Bouffenie, Chirag Upadhyay
Publication Date: Sep 08 2021
Pages: 15
Report Type: Metrics, Excel
TV Streaming Platforms

North America TV Streaming Platform and Vendor Market Share : Q2 2021

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Report Summary:

Consumer demand for connected TV devices across the North America region has been strong throughout the pandemic as households looked to improve and expand their home entertainment set ups during the extended periods of lockdown. However, that growth in demand showed signs of slowing during Q2 2021 as Covid restrictions eased and consumers started to prioritise out of home experiences. Subsequently, spending patterns have shifted and consumer electronics are not at the top of as many people's shopping lists. Overall connected TV device shipments grew by 7% year over year to 22.05 million units but that was significantly down on the 34% growth seen in Q1 2021 and 19% in Q4 2020.


This report provides quarterly shipment and installed base vendor shares for North America across the four Connected TV Device categories of Smart TVs, IP-enabled Game Consoles and Digital Media Streamers. The report also provides market shares by operating system for Smart TVs and the wider Connected TV landscape. It is a valuable tool for all stakeholders who want to track the Connected TV Device footprint of the world's major Consumer Electronics brands.


  Publication Date   September 2021


Next update of this report due to be published in December 2021

Table of Contents

1. Title
2. Contents
3. Introduction
4. Analysis
5. Charts
6. Pivot Table
7. Platform Shares
8. Vendor Shares
9. Smart TV
10. Game Consoles
11. Digital Media Streamer
12. Definitions
13. Methodology
14. Contacts
15. Flatfile

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